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How Customized Dashboards Revolutionize Media Insights for Decision-Makers

In today’s fast-moving world of social threads, trends, and split-second decisions, agility isn’t just an advantage, it’s a necessity. The ability to respond to events as they unfold can set a business apart. Think about how Netflix disrupted the entertainment industry by pivoting to streaming before others saw it coming. Or how Nike consistently turns cultural moments into marketing campaigns that dominate global conversations.

These success stories have one thing in common: fast decisions backed by real-time, actionable insights. But as any leader knows, speed without strategy leads to chaos. You need tools that not only deliver instant data but also reveal the deeper insights behind the numbers. This is where customized dashboards come in—a transformative solution for decision-makers navigating today’s complex media landscape.

What Are Customized Dashboards?

Customized dashboards are tailored, interactive tools that unify data from diverse sources, visually presenting it in a way that’s easy to understand and act upon. In the context of media monitoring, these dashboards go beyond basic metrics. They deliver real-time insights on brand mentions, audience sentiment, media reach, and competitor activity across platforms—from news outlets to social media and blogs.

Imagine having access to a dashboard that updates instantly with key metrics, offering a bird’s-eye view of your brand’s media presence. Instead of waiting for a report, you can assess your position in real-time and act swiftly—whether responding to a crisis or capitalizing on a trend.

The Game-Changing Benefits of Customized Dashboards

Real-Time Data Access
In a world where news cycles last minutes, waiting for insights is not an option. Customized dashboards provide immediate access to live data, helping leaders respond swiftly to emerging opportunities or threats. For example, tracking the media buzz around a product launch in real-time allows businesses to fine-tune their messaging and capitalize on positive sentiment.
Proactive Crisis Control
Remember the Domino’s 2009 scandal? The company used real-time monitoring tools to assess the situation and launch a swift response. Compare that to brands that delay their reaction, losing trust, revenue, and market position. Customized dashboards equip teams with instant sentiment analysis, helping them mitigate crises before they spiral out of control.
Tailored Insights for Each Stakeholder
Different roles require different insights. A CEO might focus on overall brand sentiment, while a PR team needs to track specific narratives. Dashboards can be customized to display data relevant to each role, eliminating noise and ensuring decisions are laser-focused.
Holistic Media Monitoring
Today’s media ecosystem spans online news, social media, videos, and podcasts. Dashboards aggregate data from these diverse channels, offering a 360° view of your media landscape. This comprehensive approach ensures you never miss critical mentions or emerging trends.
Competitive Benchmarking
Customized dashboards also enable real-time competitor analysis. By tracking their media performance—share of voice, sentiment, and campaign success—you can adjust your strategy to maintain an edge.
Predictive Analytics for Proactive Action
The integration of AI and Machine Learning allows dashboards to analyze historical data and predict future trends. For instance, by reviewing past product launches, you can anticipate media reception for upcoming campaigns. This foresight enables smarter, preemptive decisions.

Why Fast, Informed Decisions Matter

In the digital age, businesses that hesitate lose out. Consider this: when a competitor launches a campaign targeting your audience, waiting days for insights can cost you valuable ground. With a customized dashboard, you can immediately assess the situation, determine your next steps, and act confidently.

Let’s return to Netflix. Their pivot to streaming wasn’t just about anticipating consumer trends; it was about acting on them faster than their competitors. Likewise, Nike’s ability to create culturally resonant campaigns hinges on having the right insights at the right time.

The Practical Business Impact

Here’s how customized dashboards empower decision-makers:

Unified Data View: Centralize fragmented data into a single, easy-to-digest platform.
Timely Insights: Make decisions with the most up-to-date information, not outdated reports.
Improved Crisis Response: React instantly to negative sentiment or PR crises with real-time sentiment analysis.
Streamlined Reporting: Generate actionable reports quickly, reducing time spent on manual data aggregation.
Enhanced Campaign Strategies: Monitor performance metrics in real-time to optimize campaigns on the fly.
Stronger Customer Engagement: Track and respond to customer sentiment authentically, improving relationships and trust.

Why Choose Ninestars?

At Ninestars, we specialize in delivering customized dashboards that transform data into decision-ready insights. With over 25 years of experience, we’ve helped businesses around the world stay ahead of the curve.

Our dashboards offer:

Real-Time Media Monitoring across platforms in 31 languages.
Predictive Analytics to anticipate trends and stay proactive.
Competitive Benchmarking for insights into your industry’s landscape.
Customer Sentiment Analysis to guide engagement strategies.

Whether tracking up to 100,000 pages daily or analyzing trends across time zones, our solutions are tailored to meet your unique needs.

The Future of Media Insights

In a business world where timing defines success, customized dashboards are no longer optional—they’re essential. They empower leaders to act decisively, backed by real-time, actionable insights that drive results.

Are you ready to transform your media strategy? With Ninestars, you’ll have the tools you need to make faster, smarter decisions—because in today’s world, speed and accuracy aren’t just advantages., they are necessities.

AOTM OCR vs. Traditional OCR: A Head-to-Head Comparison

OCR is the silent magic behind digitizing documents, but traditional OCR has its limits. Enter AOTM OCR—AI-powered, multilingual, and built for complex layouts. From blurry scans to handwritten text, AOTM OCR ensures precision where traditional OCR stumbles. Smarter, faster, and adaptable, it’s the future of document processing.

There are some technical terms we casually drop in conversations or project discussions without fully appreciating the brilliance behind them— Optical Character Recognition (OCR) is one such term. It might sound like a technical jargon that only tech enthusiasts or data processing experts throw around but OCR is, in fact, the silent magic behind numerous activities, like scanning receipts, digitizing analogue archives, or even auto-filling information on forms.

Think of OCR as the unsung hero, the bridge that connects physical ink on paper to the digital realm. OCR converts the static, inaccessible printed assets into an editable, searchable digital format. With OCR, content in analogue formats come to life as accessible, searchable and editable assets, perfectly aligned with today’s digital world.

The origins of OCR trace back to the late 1920s—before modern computers were even a concept! In 1929, German engineer Gustav Tauschek developed the first OCR machine. While its capabilities were limited, this invention set the stage for a digitization revolution that would follow decades later. Here’s a fun tidbit: OCR technology played a role during World War II, assisting blind veterans in reading their mail. Ray Kurzweil’s innovations in OCR, especially those aimed at reading text aloud, were initially created to support the visually impaired.

The journey of OCR: From mechanical eyes to AI-powered engines

The story of OCR’s evolution is nothing short of fascinating. In the 1950s used by institutions like the U.S. Postal Service and IBM for automated mail sorting and check processing, OCR was a mechanical innovation. In the 1970s, Ray Kurzweil, a futurist and inventor, created the first omni-font OCR system, which could read text in any typeface. This was a major breakthrough!

Over the decades, OCR technology steadily improved, driven by innovators and major tech players. Companies like ABBYY, Adobe, and Google have been leading the charge, turning OCR from a niche technology into a widespread tool used in banking, healthcare, law, education, etc. Today, tools like ABBYY FineReader and Tesseract are everyday staples in content digitization.

But as remarkable as traditional OCR has been, new technologies are pushing the boundaries of what’s possible. Enter AOTM OCR, the AI-powered OCR that is redefining document recognition.

AOTM OCR vs. Traditional OCR: What’s the Difference?

The key difference between traditional OCR and AOTM OCR lies in the integration of artificial intelligence and machine learning, making AOTM OCR a game-changer especially when extracting data from low-quality or damaged documents. But let’s break down their differences in a head-to-head comparison:

Traditional OCR: Tried, Tested, But Limited

Traditional OCR has been reliable for years, especially for digitizing books, simple forms, and converting typed or printed documents into searchable formats. However, it has some limitations:

Accuracy issues: When handling complex documents, handwritten texts, or blurry fonts, traditional OCR struggles to maintain high accuracy.
Limited language support: While it works well with Latin-based languages, it often falters with scripts like non-Latin characters or Indic languages.
Rigid data extraction: Traditional OCR systems are relatively inflexible, making it difficult to accurately extract complex data like tables or structured fields.
Inconsistent table recognition: Extracting content from tables or structured data is a challenge, often leading to inaccuracies.

AOTM OCR: AI-Powered Document Processing

AOTM OCR uses artificial intelligence and machine learning to enhance accuracy and adaptability. Here’s how AOTM OCR stands out:

Multi-language mastery: AOTM OCR supports 70+ languages, including Indic languages. This makes it a versatile tool for global companies dealing with multi-lingual documentation.
Holistic detection strategy: AOTM OCR doesn’t follow a one-size-fits-all approach. Its AI-powered holistic detection adapts to specific industries—whether it’s healthcare, finance, or legal—ensuring accurate data extraction tailored to the domain.
Partial character detection and auto-correction: In older or damaged documents, some characters may be smudged or incomplete. While traditional OCR systems often fail to recognize these, AOTM OCR’s AI engine intelligently predicts and fills in missing characters, providing much higher accuracy.
Advanced table detection and content segmentation: AOTM OCR excels with advanced algorithms designed to detect and segment content accurately. Whether it’s legal documents, medical records, or financial reports, AOTM OCR ensures precision where traditional OCR stumbles.
Robust segmentation and AI recognition: Powered by AI, AOTM OCR excels in recognizing text across diverse formats, even with complex fonts, unstructured layouts, or scanned documents with mixed content. The system is built to handle what traditional OCR often can’t.

Traditional OCR: still relevant but lagging behind

To give traditional OCR its due credit, it’s still an efficient tool. Here’s where it continues to perform well:

Basic text recognition: Traditional OCR handles clean, typed documents fairly well, making it a good option for scanning books or printed invoices.
Cost-effective for basic needs: If your document processing needs are basic and don’t require complex extractions, traditional OCR remains an affordable option.

But when it comes to more complex scenarios—think handling handwritten forms with varying legibility, processing documents that feature a mix of fonts and styles, or tackling multi-lingual texts—traditional OCR begins to falter. This is especially true in specific domains, such as the complexities of legal documents with diverse layouts, the multilingual nature of international contracts, etc., where precision and adaptability are crucial. In contrast, AOTM OCR is built to thrive in these challenging environments.

AOTM OCR vs. Traditional OCR: A Feature Comparison

Feature	AOTM OCR	Traditional OCR
Accuracy	Superior AI-powered precision	Decent but struggles with complexity, especially in low-quality documents
Language Support	70+ languages including Indic	Largely limited to Latin-based languages
Table Detection	Advanced and accurate	Inconsistent
Partial Character Detection	AI-driven, auto-correction	Often misses or misreads characters
Domain-Specific Customization	Tailored to industries like healthcare, finance, etc.	Generic, not domain-specific
Deployment	SDK, Cloud SaaS, API	Limited to standalone installation

AOTM OCR is the Future of Document Processing

As businesses move toward more complex, data-driven operations, the limitations of traditional OCR are becoming clear. While traditional OCR still holds value for basic tasks, AOTM OCR offers the advanced AI-powered capabilities that modern enterprises need.

For those wanting unparalleled efficiency and accuracy in their document workflows, AOTM OCR represents the next big leap in OCR technology, outclassing its traditional counterparts and setting a new standard for document processing.

We hope this information has sparked your interest in the potential of AOTM OCR. If you’re ready to enhance your document processing, reach out to us at Ninestars. Let’s explore how AOTM OCR can make a difference for your business!

Ninestars Expands into Creative Tech Automation

Ninestars, a global leader in deep tech automation, has expanded into Creative Tech Automation with a focus on Packaging Artwork, Labelling Services, and Digital Ad Adaptation.

21 January 2025, Bengaluru, India – Ninestars, a global leader in deep tech automation and content solutions, is thrilled to announce its expansion into Creative Tech Automation with a specialized focus on Digital Ad Adaptation. This move is backed by a dedicated team of 62 skilled professionals, underscoring Ninestars’ commitment to combining creativity, automation, and innovation across diverse industries.

With a robust legacy in content technology, Ninestars is now leveraging its expertise to revolutionize creative tech. The company’s deep tech foundation ensures that creative processes are powered by the latest advancements in AI and machine learning, pushing the boundaries of what’s possible in creative tech.

“Creative automation is just the beginning,” said Gopal Krishnan, Chairman of Ninestars. “We’re leveraging AI to not just automate but also innovate, taking creative tech to the next level. Our journey starts with creative automation, but we will soon transition to creative AI—driving precision, scalability, and efficiency to offer solutions that transform industries.”

The newly launched services, powered by AOTM (our Intelligent Automation Platform), are designed to address critical needs by accelerating creative workflows, reaching global audiences with precision, and leveraging AI-powered creative adaptation to scale campaigns across platforms and languages.

Key Offerings:

Packaging Artwork & Labelling: Automated solutions to simplify workflows and deliver production-ready files that meet the highest quality and compliance standards, reducing time to market and improving accuracy.
Digital Ad Adaptation Automation: Scalable solutions for creating and adapting digital ads across platforms, ensuring global resonance while maintaining brand consistency. This service overcomes regional challenges by automating customization for diverse markets, saving time and effort.
Print-Ready Artwork: High-resolution files optimized for production, enabling seamless collaboration and faster approvals.

“This expansion marks a significant leap for us,” said Gopal Chandra Shekar, SVP Creative Services at Ninestars. “We’re merging creative brilliance with precision automation, ensuring our solutions drive efficiency while delivering exceptional quality.”

Ninestars is already working with a Fortune 500 organization, enhancing efficiency and quality in digital creative automation. This project exemplifies the company’s dedication to blending creativity with advanced automation, delivering scalable solutions that maintain local relevance while driving global impact.

This is just the beginning as Ninestars looks forward to expanding its offerings to augment efficiency and reduce risks across creative workflows. The possibilities of deep tech and AI are shaping the future of creative content automation, and Ninestars is at the forefront of this exciting journey.

For more information on Ninestars’ specialized solutions and partnership opportunities, contact us at communications@ninestars.in

Media Contact:
Lakshmi M – SVP Communications
Lakshmi.m@ninestars.in

About Ninestars:
Ninestars is a pioneering deep tech automation company specializing in content and data technologies. With over two decades of expertise, Ninestars delivers AI-driven solutions across industries, including media, publishing, BFSI, and life sciences, ensuring precision, scalability, and innovation for global clients.

Come meet us at WAN-IFRA Media Congress 2022

Excitement and anticipation are at peaks, as our team gears up for World News Media Congress 2022 from 28-30 September in Zaragoza, Spain.

WAN-IFRA since 1948 has been committed to protecting the rights of publishers and journalists all over the world to operate independent media. They believe their crucial role in the society is to provide expertise and services to their members to innovate and prosper in a digital world.

It is stirring this year to be part of the Congress as we meet delegates from all over the world in person to discuss the future of media, amidst technological disruptions and a volatile economy.

We are particularly excited to present our new concept pitch on PRANA, a content marketplace for Web3. We also have a very relevant offering for media publishers to build and launch media apps in less than two days.

Meet us at booth no. 21, placed right opposite to the conference organizers, the WAN-IFRA lounge. Come be part of our journey.

NFT Culture: Hype or Favourable?

With a hefty $91.8 million price tag, The Merge (collection of art series) is the most expensive NFT sold so far. This series was created by renowned digital artist Pak making him arguably the most valued living digital artist.

NFT culture survives at the intersection of art, culture, and the blockchain. Investors and collectors seem to be pouring money into non-fungible tokens, tokenizing anything unique as an Ethereum-based asset. In fact, sales are believed to surpass last year’s total by going up to $90 billion by the end of 2022 despite NFT prices seeing a downturn of late.

But what’s really manoeuvring the market and what makes people want to invest millions of dollars in NFTs?

Getting to know NFT

According to Wikipedia, “A non-fungible token (NFT) is a record on a blockchain which is associated with a particular digital or physical asset. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded”.

NFT is simply any form of digital asset that symbolizes real-world objects like art (any form), music, in-game items, and videos. They are traded online using mostly cryptocurrencies and they are encoded with blockchain.

Cash (physical money) and cryptocurrencies are “fungible,” meaning they can be exchanged or traded for one another (which defines specific value for specific items). They’re also equal in value: one rupee is always worth another rupee; one Bitcoin is always equal to another Bitcoin. The nature of Crypto’s fungibility makes it a trusted means for carrying out business transactions and administering them on the blockchain.

Even though cryptocurrency and NFT have almost the same encoding software the similarity ends there. Every NFT has a unique digital signature that makes it rather impossible to be exchanged or considered equal (hence, the “non-fungible” moniker). For example, an NBA Top Shot gif is not equal to a cat gif just because they’re both NFTs. For that matter, even two seemingly similar NBA Top Shot clips aren’t necessarily equal to each other.

But, anyone can view the individual images or even the entire collage of images online for free. So why are people crazily spending millions on something they could easily download, screenshot or just access online?

Because an NFT allows the buyer to own the original item (OG is the new trend!). But that’s not the only reason, NFTs contain built-in authentication, which offers proof of ownership. Collectors and investors value the “digital bragging rights” more than the piece itself (most of the time).

Essentially, NFTs are like physical collector’s items, but only in digital form; i.e., when a collector auctions a painting, instead of getting an actual painting to hang on the wall, the buyer gets a digital file instead. They also get exclusive ownership rights. NFTs work with the concept of ‘one owner at a time’, and their adoption of blockchain technology makes it easy to verify ownership and transfer tokens between the owners. The creator of the art piece can store specific information in an NFT’s metadata in the file, like their signature.

NFTs are offering more power and control to content creators than ever before…

Looking beyond the hype and the price tags; NFTs could represent a huge opportunity in content marketing. Each token has an exclusive and transparent ID which can be used to track and control them. This paves the way for fundamental changes in the relationship between content creator, consumer and brand.

Traditionally after the first sale goes through, the artist or the creator’s journey ends there with their item. Once the art has been sold, the transactions usually end there. The buyers, however, could sell the same work of art again at higher prices if there is demand and if the buyer is willing to sell. However, there is one more way that the non-fungible tokens help the creator and is called ‘NFT Royalties’. NFT royalties give a certain (usually specified) percentage on the sale price every time the NFT creation is sold on a marketplace. These are automatic pay-outs to the author made on repeated sales. The percentage of the royalties are coded into the smart contract on the blockchain of the NFT. Each time a secondary transaction takes place, the encoded smart contract ensures that the terms of the NFT are fulfilled to the dot and the specified cut of the royalty percentage on the sale price goes to the artist who created them.

This works equally well for digital content, gaming accessories, physical items, real estate etc. NFT royalties are a never-before-opportunity to maximize the earnings of artists and content creators and to give them what is their fair share of profit.

NFT has the power to triangulate the relationship between artists, collectors, and the brand to create a strong community that benefits all.

We are participating in FIBEP 2022

After more than a decade of working alongside Media Monitoring organizations, we have seen innovation up-close, brought in disruption, and built immense value for the industry. We can say for sure that there’s never been a more exciting time to be working in this industry. This year we take our forever and a day relation with FIBEP a notch higher. We are excited to be the Headline Sponsors’ of FIBEP World Media Intelligence Congress 2022. With that, we are all geared up to be part of this year’s discussions and insights from industry colleagues.

Founded in 1953, FIBEP is a global media intelligence association. Hosted every year, FIBEP World Media Intelligence Congress has become one of the largest congregations of communications, public relations, technology, social media monitoring, and marketing professionals. Best practices, industry developments and innovations, and the latest technologies are discussed and shared in Congress through a range of activities, discussion panels, and presentations.

The theme for the 2022 FIBEP World Media Intelligence Congress to be held in Dublin from 14-16 September 2022 is “Media Intelligence – Insights During Unrest”.

This year our Chief Strategy Officer, Mohan Doshi will be participating in a range of discussions including:

Fireside Chat discussing Future Tech Table on September 15, 2022 (Thursday) from 11:40 AM-12:10 PM (GMT+1)
Best Practices presenting Business Transformation at Scale on September 16, 2022 (Friday) from 12:15 PM-12:30 PM (GMT+1)

Stop by the Ninestars lounge next to the conference hall and our team will be happy to help you navigate tech-driven solutions that are changing the world of media monitoring.

LIFE @ZERO DISTANCE

By Gopal Krishnan, Chairman, Ninestars

The continued global uncertainty around COVID-19 feels like an elaborate adaptation of a Stephen King novel with the right amount of suspense, horror and drama. By now, we have realized that even the most carefully drafted crisis plans are inadequate. And that there is simply no playbook.

The world is at ‘zero distance’ and our true tenacity is coming to fore.

Work @zero distance: Home is the new office and work-life blend is the new reality. The saved time in commute is going straight into stretched hours at work. Everyone seems to be working 2x.

Family @zero distance: The work pressure combined with challenges at home need to managed. On the bright side, we are spending more time with family. Let’s make the best of it, support each other and come out stronger.

Wellbeing @zero distance: Health, immunity, wellness, spirituality – all are imminent priorities today. Never have I seen such a keen interest in yoga and Ayurveda to tap into inner wellbeing. Wellness sessions streaming live, experts and gurus sharing insights, and a growing digital audience – all at zero distance.

Events @zero distance: With prestigious events and popular shows going virtual, our social and business calendars look very different. Would the zero-distance networking help us keep connected in a world devoid of travel and conversations in person?

Entertainment @zero distance: One of the worst hit industries in the current crisis, the road to survival for entertainment seems digital. Big budget movies are premiering on OTT platforms. The digital content consumption understandably has grown in double digits across channels. The show indeed must go on.

Retail @zero distance: One click to everything on a wishlist. The increasingly seamless, interactive and intuitive experience not just takes the hassle out of shopping but even makes it enjoyable within the comfort of home. Prompted by social distancing, direct to consumers to their doorsteps is growing rapidly even among traditional shoppers.

Home dining @zero distance: Recently I had an exclusive dining experience at home, thanks to a five-star hotel chain in Bangalore. It was an amazing service, from food to hospitality–so signature of the brand–but now served right at my dining table. It was the premium hotel brand’s way of ensuring its valued customer does not miss out on the dining experience. Go where the consumer is, did you say?

Healthcare @zero distance: Your doctor will see you now, online. Telemedicine has been around for a while, but it has pivoted with a new sense of urgency. On-demand healthcare is on the rise and so is the transformation through AI-enabled systems and wearable devices. Add predictive healthcare and blockchain electronic health records, and you start to see the picture.

Sports @zero distance: Stadiums might be empty, but the world of e-sports is buzzing with excitement. We are yet to hear the updates for the year from big-ticket sport event organizers but I’ll not be surprised if they check in to digital arenas.

So, there it is. From work to social life to services we rely on, zero distance is reshaping not just our business but life at large.

Leading through the crisis

By the time you read this blog post, COVID-19 has brought the world to a pause. All of a sudden, and sooner than anyone could have envisioned, it was time to go remote. From 4 March, Ninestars announced work from home, starting from the city of Bangalore where our technology and corporate teams are located. On 12 March, immediately after the World Health Organization’s announcement that COVID-19 was a pandemic, remote working was initiated in all our locations.

Challenges are plenty. Our IT team along with delivery team are stretching hours and adopting innovative approaches to ensure we return to business as usual at the earliest across all projects. On the other hand, working from home and working together virtually is a new experience for most of our teams. It is a transition which is difficult but necessary at the moment with India and several other nations opting for lockdown to contain the virus spread.

We reached out to our colleagues to see how they were doing. Some like Dimitar Mitrev, Managing Director of Ninestars Bulgaria, sure knows how to make the best of challenging times. Let’s hear from Dimitar himself:

On finding safety and something to cheer about: Just before our government declared the quarantine and the state of emergency, I moved with my family to my grandma’s house in the countryside, not too far from Sofia. I decided to benefit from the situation and spend my time before/after work in farming, prepared the land for planting and seeding vegetables. So we’re all good and happy here!

Changes at work: Nothing much changed since here in Bulgaria ‘work from home’ program is very popular, but now in isolation it is different. Knowing you can’t go anywhere or meet anyone without the risk of meeting the virus too – my daily routine changed significantly! I love my family, so safety comes first – in the past two weeks I had to adapt to working from home.

Key benefits from remote working:

Learn how to manage your time at your best and do as much as possible in so little time because I often got my little helper around me! Growing your patience is something you master after two weeks of WFH!
Learn how to communicate at your best because it’s very difficult to coordinate and manage operations in an entirely virtual environment (Skype and Teams are your best friends!)
Learn how to follow up on the assigned tasks. In the office, it’s super easy to solve anything while virtually it requires a proactive approach and a well-organised schedule of tasks.
Discover the invaluable treasure I have at home and how many moments I’m missing while I’m away – looking at my wife and my boy I just feel happy! My wife is helping me so much in raising our son and he is on the fire of curiosity all the time! 😃 So without her, I wouldn’t have had even half a day of proper working time.

Employee Spotlight: The stars of Ninestars

The wall at the cafeteria in our Bangalore office features a detailed mural full of characters from your favourite comic books. And when you walk down to the 3rd-floor reception, the stark grey wall also flaunts beautiful chalkboard styled motifs featuring doodles that changes every quarter. All this is the artwork of our Graphic Designer Abhishek A.

Abhishek develops engaging concepts, layouts and on-brand pixel-accurate graphics from brochures, posters, logos, infographics, et al to ensure a consistent brand perception.

We caught up with the artist behind the Graphic designer whose style merges a storytelling impulse with semi-abstract art. Abhishek incorporates elements of repetition, texture, stillness, and rhythm in his artworks.

When did you first know you were an artist?
As early as I can remember, I always drew. I still remember those days sitting in my room drawing and creating imaginary worlds on paper. I didn’t consider myself an artist until high school. I went to Chitra Kala Parishat, the fine arts school in Bangalore, which is where it all came together for me as an artist.

Which artists have played a role in influencing your style?
Salvador Dali, Paul Gauguin, M F Hussain, and S H Raza are my favorite artists. All of them are amazing with their unique style. For my work, I like doing semi-abstract work blending realistic and semi-realistic art. My favorite artworks are:
Salvador Dali – The Meditative Rose
Paul Gauguin – Where Do We Come From? What Are We? Where Are We Going?
S H Raza – The Universe
M F Hussain – Horse Sketches

What do you enjoy doing when you’re not painting?
As I am a visual designer, I love creating art-pieces whenever I get a chance. I also teach drawing and painting skills to kids in my free time. Several of my students have won State & National awards (Student categories). I also love Badminton which is a huge stress buster for me. I love playing a game of badminton every morning.

What is it like working at Ninestars?
Working in Ninestars is a great opportunity in terms of freedom for my creativity, to bring my artistic skills in digital work for event collaterals, UI designing and illustration. I also get to create artistic wall murals here!